Consumer-Generated Food Images

Consumer-Generated Food Images

Reviewed by Faisal Zaidi

Pictures of food that consumers make and control themselves.

What it is

In three studies, making one before eating produced a brief, active delay that heightened savouring and improved attitudes and taste ratings for indulgent foods. It is drawn from work by Sean Coary and Morgan Poor (2016).

In effect

In the article on photographing food: the picture works, it serves as a short pause before the first bite.

What it does not say

The delay was brief, and the benefit showed for indulgent foods. It does not say that taking a picture makes every meal taste better, and it is not about pictures taken to share.

Sources

  1. Coary, S., & Poor, M. (2016). How consumer-generated images shape important consumption outcomes in the food domain. Journal of Consumer Marketing, 33(1), 1-8.