Historical Nostalgia

Historical Nostalgia

Reviewed by Faisal Zaidi

Nostalgia for a time a person knows only through stories, media or others' accounts.

What it is

Marchegiani and Phau argued that it differs from personal nostalgia, for a time the person lived, in its effects on thoughts, feelings, attitudes and purchase intentions, and that the two should be studied separately.

In effect

The article on why many people are nostalgic for the 2000s and 2016 uses it for the age groups too young to remember the 2000s.

What it does not say

The distinction comes from a conceptual paper on advertising appeals and is a proposal for how to study the two kinds. It does not say how many people feel either kind or how strongly.

Sources

  1. Marchegiani, C., & Phau, I. (2010). Away from Unified Nostalgia: Conceptual differences of personal and historical nostalgia appeals in advertising. Journal of Promotion Management, 16(1-2), 80-95.