Self-Promotion Miscalibration
The tendency to overestimate how pleased an audience will be by self-promotion and underestimate how annoyed it will be.
What it is
In three experiments, over-promoting often backfired and targets saw the self-promoters as less likeable braggarts.
In effect
The article on why we cut down anyone who acts too big draws on it.
What it does not say
It does not say that sharing good news is a mistake. The experiments concern how self-promotion was judged by those who received it, and the effect is a tendency, not a rule for every audience.
Sources
- Scopelliti, I., Loewenstein, G., & Vosgerau, J. (2015). You call it self-exuberance and I call it bragging. Psychological Science.