Daniel Effron
Daniel Effron is a psychologist and, with Medha Raj, the author of the 2020 paper in Psychological Science titled 'Misinformation and morality: Encountering fake-news headlines makes them seem less unethical to publish and share'.
Who they are
Effron is the first author of the paper, written with Medha Raj. The paper is held in the London Business School research repository. This page rests on that one paper. His wider career and other publications have not been checked against a source here, and no claim is made about them.
Key papers
Key ideas
What the 2020 paper proposed
The paper proposes that repeatedly encountering a falsehood changes the moral judgment of spreading it. In its experiments, two of them preregistered, lower perceived unethicality went with greater willingness to approve of a headline online, and repeated headlines were shared more than new ones. The authors suggest that repetition can make blatant misinformation feel intuitively true, which reduces moral condemnation.
Sources
- Effron, D. A., & Raj, M. (2020). 'Misinformation and morality: Encountering fake-news headlines makes them seem less unethical to publish and share.' Psychological Science, 31(1), 75-87. doi:10.1177/0956797619887896